Profesional english in use marketing
- 144 páginas
Estado de conservación: Bueno Estado de integridad: Completo
The marketing mix, The marketing mix, Swot analysis, Marketing strategy and the narketing plan, Marketing ethics, The market environment, Legal aspects of marketing, Research 1, Research 2, Product, New product development 1, New product development 2, Brainstorming, Product and seervice types, Product life cycles, Selling producvts and seervices, Positioning and branding, Brandig 2, Brand values, , People-customers and staff, Market segmentation, Customer needs and behaviour, Loyalty programmes, Motivation marketing, Customer relationship, management, The marketing budget, Price, Logistics and the distributions chaín, Merchadising, Trade shows, Telemarketing, Online shoppiong and mail order, Personal selling, Publicity and promotion, Above, below and through the line, Media strategy, Tv and radio, Outdoor advertising, The press, Preinted documents, Branded contet, The internet, Buzz marketing, Sales promotions and sisplays, Direct mail and email, Street marketing and sampling, paxkaging, Logos, Materiales and containers, Public relations, Comporate comunications, Piblic relations and lobbying, Event and sports sponsirship, Crisis communication, Corporate blogging.