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1. Administración estratégica de marca

by Lane Keller, Kevin.

Edition: Tercera ediciónPublisher: Madrid Prentice Hall 2008Availability: Items available for loan: Biblioteca General de la UTEQ [Call number: 658.401/L265a] (3).

2. Mezcla promocional

by Tellis, Gerard J | Redondo, Ignacio | Kotler, Philip | Lane Keller, Kevin | Wells, William | Moriarty, Sandra | Burnett, John.

Publisher: México Pearson 2011Availability: Items available for loan: Biblioteca General de la UTEQ [Call number: 658.8/T276m] (3).

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